This workshop aimed to provide a clear, practical, and applied understanding of the Public Procurement of Innovation (PPI) Strategy. Conceived as a key opportunity for the sector, the event explored how this instrument is becoming essential to drive medtech projects, facilitate access to the public market, and align business technological development with the real needs of the healthcare system. Its purpose was to promote effective use of PPI as a pathway for development and as a mechanism to strengthen public‑private collaboration.
The workshop, designed with a highly practical in‑house approach, featured experts from Zabala Innovation, including its PPI Director, Rubén Heredia. Through several complementary modules, participants explored the strategic and operational fundamentals of PPI, covering topics such as the identification of real opportunities within the ecosystem and the definition of criteria to design and prioritize projects aligned with public‑sector demands.
Key highlights of the workshop:
- Strengthened strategic positioning of participating companies.
- Acquisition of practical tools to structure robust value proposals for public administrations.
- Enhanced ability to identify real PPI opportunities and generate impact through the adoption of innovative solutions.
The workshop established itself as a key forum for strengthening practical knowledge of PPI, equipping innovation and business‑development professionals with the tools needed to access the public market and generate tangible impact on healthcare.