This webinar aimed to provide a clear and practical introduction to Intellectual and Industrial Property, highlighting its relevance for innovation, business competitiveness, and the protection of knowledge within the healthcare technology sector. The session sought to help companies better understand the differences between Intellectual Property and Industrial Property, as well as the main mechanisms available to protect, manage, transfer, and valorize intangible assets as part of their business strategy.
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During the online session, participants were presented with institutional and practical perspectives from leading organizations and experts in the field. The program included the participation of the Spanish Patent and Trademark Office (OEPM), through Pablo Brea, patent examiner specialized in the technical and legal assessment of patent applications. The webinar also featured Pablo López, Director of Trademarks & Brand Intelligence at PONS IP, who addressed the strategic management of brands, designs, and intangible assets. Finally, Joan Sansaloni, leader of the Intellectual and Industrial Property team at ACCIÓ, shared insights on how companies can use these assets as a lever for growth and innovation.
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Key highlights of the webinar:
- Improved understanding of the differences between Intellectual Property and Industrial Property.
- Greater awareness of the main mechanisms available to protect knowledge, inventions, brands, and designs.
- Enhanced understanding of how intangible assets can be managed, transferred, and valorized within business strategy.
- Practical insights from public bodies and specialized experts supporting companies in the protection and use of their intellectual and industrial assets.
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The webinar established itself as a valuable forum for promoting the strategic use of Intellectual and Industrial Property within the healthcare technology sector, reinforcing its role as a key tool for innovation, competitiveness, and business growth.
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This webinar was part of grant PTR2024-002833, funded by MICIU/AEI/10.13039/501100011033, under the 2024 call for Grants for Technological and Innovation Platforms.